Page 7 - 25-26年度2026_04月報電子檔
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馬爾他
Malta
The Rotary Club of Gozo has discovered a formula for civic and social media engagement:
Tell community members just how much they're appreciated. After rolling out the glitzy Pride
of Gozo Awards in 2022, the club saw a burst of interest in the work of Rotarians on Gozo, one
of Malta's three populated islands. "The event is our showcase of the year," says Tom Welch,
a past president of the club who proposed the ceremony, which is supported by the Times of
Malta newspaper and a government ministry. "While not a fundraiser, it raises our profile: a
touch under 40,000 views on Facebook, 600 new followers, and over 2,000 engagements. It also
provides us with a collection of wonderful speakers and drives membership growth."
戈佐島扶輪社發現了一種提升公民參與和社群媒體互動效果的秘訣j讓社區成員感受到他
們的貢獻和價值f2022年d該社推出了盛大的戈佐榮譽獎d此後d人們對戈佐島馬耳他
三個有人居住的島嶼之一扶輪社的工作表現出了極大的興趣f曾提議舉辦該頒獎典禮的扶輪
社前社長湯姆g韋爾奇說道j 這項活動是我們一年一度的盛事d雖然它並非募款活動d但
卻提升了我們的知名度j在臉書上獲得了近4萬次的瀏覽量d新增了600名粉絲d互動量超過
2000次f此外d它還為我們提供了一系列優秀的演講嘉賓d並促進了會員人數的增長f該典
禮得到了馬耳他時報和政府部門的支持f
總監月報 2026年4月號 5
